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    COI-insured print vendors: what brand-side teams should require

    The insurance bar to require from any vendor producing or installing on your behalf - and why most local shops can't clear it.

    ·6 min

    Procurement leaders evaluating Vegas print and activation vendors should require a current Certificate of Insurance that names your company and the venue as additional insureds. Most shops can't produce one. Here's the bar.

    Coverage minimums that match enterprise standards

    General Liability: $2M per occurrence / $4M aggregate. Auto Liability: $1M combined single limit. Workers' Comp: statutory plus $1M employer's liability. Umbrella: $5M minimum for booth installs and on-site activations.

    Additional insured naming, by venue

    LVCC, Mandalay Bay, Caesars Forum, Sphere, Allegiant, MGM venues each require specific naming language on the COI. Your vendor should issue venue-specific COIs without complaint - same-day if the show advance deadline is moving.

    Hold harmless and indemnification

    Your MSA should include mutual indemnification with carve-outs for IP and brand mark misuse. A vendor that pushes back on indemnification language is a vendor that hasn't carried real enterprise accounts.

    Subcontractor insurance flow-down

    If your vendor sub-contracts install, rigging, or transport, their COI must flow down equivalent coverage. Ask for the sub's COI in the same packet - not a verbal assurance.

    COI-insured print vendors: what brand-side teams should require FAQ

    Do all Vegas print shops carry this coverage?+
    No. Most local shops carry $1M/$2M general liability and no umbrella, which is below the bar for Fortune 500 procurement and below LVCC's exhibitor-vendor requirement for installs above a certain scope.
    How fast can a vendor issue a venue-specific COI?+
    Same business day for established carriers. If your vendor needs 72 hours to issue a COI, that's a sign their insurance relationship is light.

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