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Sustainability

Sustainable print and apparel procurement for enterprise programs

The certifications, materials, and reporting that hold up to real ESG scrutiny — and the greenwashing to avoid.

·8 min

Enterprise procurement is being held to ESG scrutiny on print and apparel programs, and most vendors are not equipped to support it. Here's what real sustainable procurement looks like — and the greenwashing to avoid.

Certifications that matter

GOTS (Global Organic Textile Standard) and OEKO-TEX Standard 100 for apparel. FSC (Forest Stewardship Council) for paper and signage substrates. Recycled-content claims should reference the SCS Recycled Content Standard. Water-based and discharge inks for screen printing. Any vendor making sustainability claims without these certifications is making a marketing claim, not a sourcing claim.

Material specs over vague claims

'Eco-friendly tote' means nothing. 'Recycled-content RPET tote with 80% post-consumer recycled material, OEKO-TEX certified' means something. Spec sheets per SKU with documented material origin are the standard.

End-of-life and circularity

What happens to the merch when the program ends? Take-back programs for unused inventory, recycling partners for branded apparel, biodegradable substrate options for short-life signage. This is the question your ESG team is being asked.

Scope 3 reporting and documentation

Your production partner should provide annual program reporting on material origin, transportation footprint, and recycled-content totals. This data feeds your Scope 3 emissions reporting and ESG narrative.

FAQ

Is sustainable apparel meaningfully more expensive?+
GOTS-certified organic cotton runs roughly 15–30% above conventional. RPET runs at parity or slightly above. The cost gap has narrowed substantially since 2023.
How do we avoid greenwashing in our merch program?+
Require certifications and material specs in your RFP. Avoid vendors that lead with 'eco' marketing language but can't produce certificates. Document everything for your ESG reporting.

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