The box truck advantage — by the square foot
A standard 16-foot box truck has roughly 350–420 sq ft of wrappable surface across two side panels, a rear door, and the cab. That's 4–5x the canvas of a cargo van. Run that same truck on a delivery or service route across Las Vegas and you're generating 80,000+ daily impressions, based on Outdoor Advertising Association data. The practical result: box trucks are the highest cost-per-impression value in fleet wrapping. A $5,500 wrap on a truck that runs five days a week across the valley generates impressions at well under $0.001 each over its lifespan. There is no digital or print channel that competes on raw efficiency.

