Booth wraps vs. booth graphics
We use 'booth wraps' to mean full-coverage graphics that envelope an entire booth structure — multiple back-walls, side walls, header, sometimes even floor — read as a single coordinated environment. 'Booth graphics' is the more common term for one or two panels treated as signage. Wraps are the premium tier. Wraps make the most sense for 20x20 island booths and larger, where the brand environment is part of the experience and a single panel doesn't carry the load.

